The little AI label on an image: what it tells you

AI · AI-generated image. The scene with the two children was created using AI; it is not a customer photograph.

Warm light beside a bed, a rabbit on a pillow, two children under a duvet. An image can set a mood before you read the first sentence. Artificial intelligence helps us create some of these scenes. The little AI label makes that involvement visible.

What does AI mean?

AI stands for artificial intelligence. Our label means that an image contains AI-generated content. It may be an entirely created scene, or a photograph with individual elements added or changed using AI. The symbol alone does not tell you how much of the image was altered.

A scene like this illustrates our brand’s world. The people shown are therefore not evidence of a real customer review or a photo shoot that actually took place. A story about a family and its experience needs its own verifiable basis.

Enjoying the image and choosing your product

When choosing bed linen, check the details of the specific product: its design, fabric, measurements and the variant you have selected. A room scene cannot replace that information. Lighting and screens can affect colours; generated or edited scenes may also show details that differ from the actual product.

If the scale of a motif, a reverse side or a fabric texture matters to you, look through the other product views. If something is still unclear, ask us before ordering. A precise answer is more useful than a guess based on a lovely picture.

A question about a particular image?

Use our contact page to send us the page link and briefly describe the image you mean. We can then look at the exact view that prompted your question.

The label offers that small look behind the scenes. We want you to enjoy our little dream worlds while knowing when digital imagination helped create an image.